Feb132015

Weekend Update – February 15, 2015

Weekend Update

You would think that when the market sets record closing highs on the S&P 500 that there would be lots of fireworks after the fact and maybe lots of excited anticipation before the fact.

But that really hasn’t been the case since 2007.

The “whoop whoop” sounds you may have heard coming from the floor of the NYSE had nothing to do with pitched fervor, but rather with traditional noise making at 3:33 PM on the Friday before a 3 day holiday.

The whooping noise was also in sharp contrast to the relative calm of the past week and it may have been that calm, or maybe the absence of anxiety, that allowed the market to add another 2% and set those record highs.

After a while you do get tired of always living on the edge and behaving in a hyper-caffeinated way in response to even the most benign of events.

Even back in 2007 as we were closing in on what we now realize was the high point for that year, there were so many records being set, seemingly day in and out, that it began to feel more like an entitlement rather than something special.

You whoop about something special. You don’t whoop about entitlements. There was no whooping on Friday at 4 PM. instead, it was a calm, matter of fact reaction to something we had never seen before. New highs are met with yawns and new heights aren’t as dizzying as they used to be, especially if you don’t look down.

When your senses get dulled it’s sometimes hard to see what’s going on around you, but there’s a difference between maintaining a sense of calm and having your senses dulled to the dangers of collateralized debt obligations or other evils of the era.

This calmness was good.

As opposed to those who refer to pullbacks from highs as being healthy, this calm character of this climb to a new high was what health is really all about. I feel good when my portfolio outperforms the market during a down week, but the end result is still a loss. When I really feel great is when out-performing during an up week.

Both may feel good, but only one is good in absolute terms. From my perspective, the only healthy market is one that is moving higher, but not doing so recklessly.

This week, was a continuation of a month that has characterized by calm events and an appropriate measure of acceptance of those events while moving to greater heights in a methodical way

While it may be good to not see some kind of unbridled buying fervor break out when records are reached, it does make you wonder why the same self control can’t be put on when things momentarily appear dire, as there have certainly been pl
enty of near vertical declines in the past few months that just a little calmness of mind could have avoided.

Coming from the most recent decline that ended in January 2015, the move higher has presented a circuitous path toward Friday’s new high close.

Instead of the straight line higher or the “V-shaped” recoveries that so many refer to, and that have characterized upward reversals in the past few months, this most recent reversal has been a stagger stepped one.

Rather than coming as a burst of unbridled excitement, the market has been taking the time to enjoy and digest the ride higher.

The climb was odd though when you consider that oil prices had been moving strongly higher, retail sales were disappointing, interest rates were climbing and currency troubles were plaguing US company profits. All these were happening as gold, long a proxy for the investor anxiety was gyrating with large moves.

But perhaps it was a sense of serenity and calm from overseas that offset those worrying events. Greece and the European Union appeared to be closer to an agreement on debt concerns and another Ukraine peace accord seemed likely.

The stock market simply decided that nothing could possibly happen to derail either of those potential agreements.

So there’s calmness, dulled senses and burying your head in the sand.

This week the calmness may have been secondary to some denial, but given the result, I’m all for denial, as long as it can keep reality away just a little longer.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum or “PEE” categories.

What surprises me most, particularly considering a portfolio that doesn’t often hold very many DJIA positions, is that this week there are 5 DJIA members that may have reason for garnering attention.

It has been a bit more than two years since I last owned American Express (NYSE:AXP). Up until 2015, if you had looked at its performance in the time since I last owned it and happened to have also been in a vacuum at the time, it looked as if it had a pretty impressive ride.

That impression would have been upset if the vacuum was disrupted and you began to compare its performance to the S&P 500 and especially if comparing it to its rivals.

That ride got considerably more bumpy this past week as it will be losing a major co-branding partner, Costco (NASDAQ:COST) in 2016. While the possibility of that partnership coming to an end had been well known, the market’s reaction suggests that either it was ignored or calmness doesn’t reside when mediocre rewards programs are threatened with extinction.

But a 10% plunge seems drastic. The co-branding effort allowed American Express to dip its toes into the credit card business and deal with normal folks who don’t always pay their credit card charges in full, but do pay interest charges. Given the Costco shopper demographic that seemed like a nice middle ground for risk and reward that will be difficult to replace. However, American Express shares are now on sale, having reached 16 month lows and the excitement injects some life into its option premiums.

Intel (NASDAQ:INTC) recovered some of its losses since my last purchase, but not enough to make it within easy striking distance of an assignment.

While it was a great performer in 2014 it has badly trailed the S&P 500 in 2015. While it may be subject to currency crosswinds, nothing fundamental has changed in its story to warrant its most recent decline, particularly as “old tech” has had its respect restored.

While its option premium is not overly exciting enough to consider using out of the money options, there is enough reason to believe that there is some additional potential for price recovery left in its shares to consider not covering all new shares.

Coca Cola (NYSE:KO) continues to be derided and maybe for good reason as it needs something to both change its image of being out of touch with contemporary tastes and some diversification of its product lines.

The former isn’t likely to happen overnight, nor is any revenue related calamity expected to strike with suddeness, at least not before its next dividend, which is expected in the next few weeks. In the meantime, as with Intel, there may be some reason to believe that some price recovery may be part of the equation when deciding to sell calls on the position.

In the cases of DJIA components Johnson and Johnson (NYSE:JNJ) and General Electric (NYSE:GE) their upcoming ex-dividend dates this week add to their interest.

Johnson and Johnson, when reporting earnings last month was one of the first to remind us of the darkness associated with a strong US dollar and its shares are still lower, having trailed the S&P 500 by nearly 8% since earnings release on January 20th. Most of that decline, however, has come since the market began its turnaround once February started.

Uncharacteristically, Johnson and Johnson’s option premium has become attractive, even in
a week that has a significant dividend event. As with its fellow DJIA members, Intel and Coca Cola, I would consider some possibility of trying to also capitalize on share appreciation to complement the option premium and the dividend.

General Electric is the least appealing of the DJIA components considered this week as its option premium is fairly small as it goes ex-dividend. However, General Electric is a stock that I repeatedly can’t understand why I haven’t owned with much greater regularity.

It has traded in a fairly predictable range, has offered an excellent and growing dividend and reasonable option premiums for an extended period of time. That’s a great combination when considering a covered option strategy.

Add Kellogg (NYSE:K) to the list of companies bemoaning the impact of a strong dollar on their earnings and future prospects for profits. Down nearly 5% on its earnings and a more impressive 9.6% in the past 3 weeks it also has to deal with falling cereal sales, which likely played a role in analyst downgrades this week. While currencies continually fluctuate and at some point will shift to Kellogg’s benefit, those sagging sales adjusted for currency effect, is a cause for concern, but not right away.

As with American Express that price decline brings shares to a more reasonable price point, well below where I last owned shares less 2 months ago. With an upcoming dividend in the March 2015 option cycle and only offering monthly options, I would consider selling March options bypassing what remains of the February contract in anticipation of some price recovery.

Facebook (NASDAQ:FB) has been uncharacteristically quiet since it reported earnings last month, as investor attention has shifted to Twitter (NYSE:TWTR).

Its share price has been virtually unchanged over the past 3 months but its option premiums have remained very attractive and continue to be so, even as it may have recently fallen off investor’s radar screens despite having avoided mis-steps that characterize so many young companies with great growth.

While I generally consider the sale of puts in advance of earnings and frequently would prefer not to take assignment of shares, Facebook is an exception to that preference. While I would consider entering a position through the sale of puts if shares move adversely the market for its options is liquid enough to likely allow put rollovers, or if taking assignment create an easy path for selling calls on the position.

Finally, I don’t really begin to make believe that I understand the dynamics of oil prices, nor understand the impact of prices on the various industries that either get their revenue by being some part of the process from ground to tank or that see a large part of their costs related to energy pricing. I certainly don’t understand “crack spreads” and find myself more likely to giggle than to ask an informed question or add an insight when the topic arises.

United Continental Holdings (NYSE:UAL) is one of those that certainly has a large portion of its costs tied up in fuel prices. While hedging of fuel can
certainly be a factor in generating profits, it can also be a tool to generate losses, as they have learned.

With about $1 billion in hedging related losses expected in 2015 United shares are down nearly 10% since having reported earnings. That’s only fair as its price trajectory higher over the previous months was closely aligned with the perception that falling jet fuel prices would be a boon for airlines, without real regard to the individual liabilities held in futures contracts.

As with energy companies over the past few months the great uncertainty created by rapidly moving prices created greatly enhanced option premiums. With oil prices having significant gains this week but still a chorus of those calling for $30 oil, it’s anyone’s guess where the next stop may be. However, any period of stability or only mildly higher fuel prices may still accrue benefit to those airlines that had been hedged at far higher levels, such as United.

While we think about an “energy sector,” there’s no doubt that its comprised of a broad range of companies that fit in somewhere along that continuum from discovery to delivery. It’s probably reasonable to believe that not all portions of the sector experience the same level of response to price changes of crude oil.

Western Refining (NYSE:WNR) is ex-dividend this week and reports earnings the following week. It’s in a portion of the energy sector that doesn’t suffer the same as those in the business of drilling when crude oil prices are plunging, as evidenced by the refiner’s performance relative to the S&P 500 in 2015.

If previous earnings reports from many others in the sector are to act as a guide, although there have been some exceptions, any disappointing earnings are already anticipated and Western Refining’s report will be well received.

For that reason, I might consider, as with Kellogg, bypassing the February 2015 option contract and considering a sale of the March 2015 contract, which also provides nearly a month for share price to recover in the event of a move lower upon earnings.

Traditional Stocks: American Express, Coca Cola, Intel, Kellogg

Momentum Stocks: Facebook, United Continental Holdings

Double Dip Dividend: General Electric (2/19), Johnson and Johnson (2/20), Western Refining (2/18)

Premiums Enhanced by Earnings: none

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.

Jan242015

Weekend Update – January 25, 2015

Weekend Update

About 2 years after he began trying to convince the world that he was the biggest and baddest central banker around, unafraid to whip out any part of his arsenal to fight a slumping European economy, Mario Draghi finally has decided to let actions speak for themselves.

With only a single mandate as a master, although hampered by many national masters in the European Union, a European version of Quantitative Easing will be introduced a mere 5 years after it was begun in the United States.

While in the past the bravado of Draghi’s words have spurred our markets higher and the lack of action have led to disappointment, this week’s details of the planned intervention were more than the previous day’s rumor had suggested and after a very short period of second guessing the good news delivered, the market decided that the ECB move would be very positive for stocks and had another one of those strong moves higher that you tend to see during bear markets.

We’ve had a lot of those, lately.

Whether an ECB quantitative easing will be good for US stock markets in the longer term may be questionable, much like the FOMC’s period of QE did little to promote European equity markets, but almost certainly gave home markets an advantage.

While US markets greatly out-performed their European counter-parts from the time QE was initially announced, they were virtually identical in performance for the preceding 10 year period.

If you are among those who believe that the great returns seen by the US markets since 2009 were the result of FOMC actions, then you probably should believe that European markets may now be relatively more attractive for investors. Besides, add the current strength of the US dollar into the mix and the thoughts of bringing money back to European shores and putting it to work in local markets may be very enticing if that puts you on the right side of currency headwinds.

The only real argument against that logic is that the FOMC’s actions helped to drive interest rates lower, making equities more appealing, by contrast. However, how much lower can European rates go at this point?

Meanwhile, although there is now a tangible commitment and the initial market action was to embrace the plan with open arms and emptied wallets in a knee jerk buying spree, there’s not too much reason to believe that it will offer anything tangible for markets immediately, or at all.

In the US experience we have seen that the need for and size of the intervention and the need for its continuation or taper begins the process of wondering whether bad news is good or good news is bad and introduces more paradoxical kinds of reactions to events, as professional traders become amateur reverse psychologists.

As markets may now take some time to digest the implications of an ECB intervention for at least the next 18 months, the question at hand is what will propel US markets forward?

Thus far, expectations that the benefit of lower energy prices will be that catalysts hasn’t been validated by earnings or forward guidance, although key reports, especially in the consumer sector are still to come. One one expect that the significant upward revisions of GDP would eventually make their way into at least the top line of earnings reports by the next quarter and might find their way into guidance during this quarter’s releases.

In addition to guidance from the consumer sector, earnings news and guidance from the energy sector, if pointing to bottom lines that aren’t as bad as the stock sell-offs would have indicated, could go a long way toward pushing the broader market higher. Some early results from Schlumberger (NYSE:SLB) and Halliburton (NYSE:HAL) are encouraging, however, the coming two weeks may supply much more information as a number of major oil companies report earnings.

Of course, next week we could also return to an entirely US-centric news cycle and completely forget about European solutions to European woes. First comes an FOMC Statement release on Wednesday and then GDP statistics on Friday, either of which could cast some doubt on last week’s Retail Sales statistics that took many by surprise by not reflecting the increased consumer spending most believed would be inevitable.

The real test may be whether earnings can continue to meet our expectations as buybacks that had been inflating EPS data may be slowing.

Still, focusing on earnings is so much better than having to think about fiscal cliffs and sequestration.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum or “PEE” categories. Additional earnings related trades may be seen in an accompanying article.

Dow Chemical (NYSE:DOW) reports earnings this week, but I’m not looking at it as an earnings related trade in the manner that I typically do, through the sale of out of the money puts.

In this case, I’m interested in adding shares to my existing holdings in the belief that Dow Chemical shares have been unduly punished as energy prices have plunged. While it does have some oil producing partnerships with Kuwait, as its CEO Andrew Liveris recently pointed out during the quiet period before upcoming earnings, Dow Chemical is a much larger user of oil and energy than it is a producer and it is benefiting greatly from reduced energy costs.

The market, however, hasn’t been seeing it the same way that Liveris does, so there may be some positive surprises coming this week, either for investors or for Liveris, who is already doing battle with activist investors.

While I generally like to sell near the money options on new positions, in this case I’m more interested in the potential of securing some capital gains on shares and would take advantage of the earnings related enhanced option premiums by selling out of the money calls and putting some faith in Liveris’ contention.

I can’t begin to understand the management genius of Richard Kinder and his various strategic initiatives over the years, nor could I keep track of his various companies. News of his decision to step down as CEO of Kinder Morgan (NYSE:KMI) seems well timed, considering the successful consolidation of the various companies bearing his name. In what may be the last such transaction under his leadership, a very non-distressed Kinder Morgan made an acquisition of a likely more distressed privately held Harold Hamm company with interests in the Bakken Formation.

What I do understand, though, is that shares of Kinder Morgan are ex-dividend this week and despite it being in that portion of the energy sector that has been largely shielded from the price pressures seen in the sector, it is still benefiting from option premiums that reflect risk and uncertainty. Getting more reward than you deserve seems like a good alternative to the more frequently occurring situation.

In a world where “old tech” has regained respect, not many are older than Texas Instruments (NASDAQ:TXN). It, too, goes ex-dividend this week, but does so two days after its earnings are released.

With shares less than 2% below its 52 week high, I’m reluctant to buy shares when the market itself has been so tentative and prone to large and sometimes unforeseen moves in either direction. However, in the event of a sizable decline after Texas Instruments reports earnings I may be interested in purchasing shares prior to the ex-dividend date.

Fastenal (NASDAQ:FAST) is also ex-dividend this week. While I generally don’t like to add shares at a higher price, having just bought Fastenal immediately before earnings and in replacement of shares assigned the previous month at a higher price, that upcoming dividend makes it hard to resist.

Fastenal, despite everything that may be going on in the world, is very much protected from the issues of the day. Low oil prices and a strong dollar mean little to its business, although low interest rates do have meaning, insofar as they’re conducive to commercial and personal construction projects. As long as those rates remain low, I would expect those Fastenal parking lots to be busy.

While there’s nothing terribly exciting about this company it has become one of my favorite stocks, while trading in a fairly narrow range. Although priced higher than my current lot of shares, it’s priced at the average entry point of my previous 10 positions over the past 18 months

While Facebook (NASDAQ:FB) doesn’t go ex-dividend this week, it does report earnings. In its nearly 3 years as a publicly traded company Facebook hasn’t had many earnings disappointments since it learned very quickly how to monetize its mobile platforms much more quickly than even its greatest protagonists believed possible.

The option market is implying a 6.2% price move, which is low compared to recent quarters, however, that is a theme for this week for a number of other companies reporting earnings this week.

Additionally, the cushion between the lower range strike price determined by the option market and the strike level that would return my desired 1% ROI isn’t as wide as it has been in the past for Facebook. That strike is 6.8% below Friday’s closing price.

For that reason, while I’ve liked Facebook in the past as an earnings related trade and still do, the likelihood is that if executing this trade I would only do so if shares show some weakness in advance of earnings or if they do so after earnings. In those instances I’d consider the sale of out of the money put contracts. Due to the high volume of trading in Facebook options it is a relatively easy position to rollover if necessary due to a larger than expected move lower, although I wouldn’t be adverse to taking possession of shares and then managing the position with the sale of calls.

American Express (NYSE:AXP) was another casualty within the financial services sector following its earnings report this past week, missing on both analyst’s estimates and its own projections for revenue growth. That disappointment added to the decline its shares had started at the end of 2014.

Since that time, while the S&P 500 has fallen 1.5%, American Express shares had dropped nearly 11%, exacerbated by disappointing earnings, with analysts concerned about future costs, despite plans to cut 4000 employees.

The good news is that American Express has recovered from these kind of earnings drops in he past year as they’ve presented buying opportunities. Along with the price drops comes an increase in option premiums as a little bit more uncertainty about share value is introduced. That uncertainty, together with its resiliency in the face of earnings challenges may make this a good time to consider a new position.

Finally, I wasn’t expecting to be holding any shares of MetLife (NYSE:MET) as Friday’s trading came to its close, having purchased shares last week and expecting them to be assigned on Friday, until shares followed the steep decline in interest rates to require that their option contracts be rolled over.

What I did expect, seeing the price head toward $49 in the final hour of trading was to be prepared to buy shares again this week and that expectation hasn’t changed.

What is making MetLife a little more intriguing, in addition to many others in the financial sector, is the wild ride that interest rates have been on over the past 2 weeks, taking MetLife and others along. With those rides comes enhanced option premiums as the near term holds uncertainty with the direction of rates, although in the longer term it seems hard to believe that they will stay so low as more signs of the economy heating up may be revealed this week.

With shares going ex-dividend on February 4, 2015 and earnings the following week, I may consider a longer term option contract to attempt to capture the dividend, some enhanced premiums, while offering some protection from earnings
surprises through the luxury of additional time for shares to recover, if necessary.

Somewhere along the line a decision will be made regarding the designation of MetLife as a “systemically important” financial institution that is “too big to fail.” While re-affirming that designation, despite MetLife’s protests that has negative consequences, I think that has already been factored into its share price, although it may result in some more dour guidance at some point that will still come as a surprise to some.

Traditional Stocks: American Express, Dow Chemical, MetLife

Momentum Stocks: none

Double Dip Dividend: Fastenal (1/28), Kinder Morgan (1/29), Texas Instruments (1/28)

Premiums Enhanced by Earnings: Facebook (1/28 PM)

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.

Dec62014

Weekend Update – December 7, 2014

Weekend Update

Trying to listen to the President put forth some statistics regarding the employment situation in the United States this past week was difficult, as my attention was captured by the festive holiday backdrop.

Holding a prominent position next to our nation’s flag was what appeared to be a symbol that perhaps reflected official endorsement of Bacchanalian celebrations, together with the more traditionally accepted holiday decorations. Enlarging the photo did nothing to re-direct my imagination.

The President’s exploring the good news contained in the Employment Situation Report and trumpeting the trend in employment statistics may have been his muted version of a Bacchanalian victory lap, of sorts.

Focusing on that background item for as long as I did in wonderment caused me to lose sight of what should probably be recognized, as Friday’s Employment Situation Report indicated the addition of more than 300,000 new jobs in the past month, as well as a substantial upward revision to the previous month.

I guess that I wasn’t alone in losing focus about what’s been going on in the economy, as later that day during one of their now ubiquitous polls, CNBC viewers were asked whether President Obama was good for the stock market.

I suppose the answer may depend on the criteria one uses to define “good.” as well as whether one believes that things would have been better without him or his economic policies, or whether their time frame is forward or backward looking. read more

Nov12014

Weekend Update – November 2, 2014

Weekend Update

 It’s really hard to know what to make of the past few weeks, much less this very past one.

On an intra-day basis having the S&P 500 down 9% from its high point seemed to be the stop right before that traditional 10% level needed to qualify as a bona fide “correction.”

But something happened.

What happened isn’t really clear, but if you were among those that credited the words of Federal Reserve Governor James Bullard, who suggested that the exit from Quantitative Easing should be delayed, the recovery that ensued now appears more of a coincidence than a result.

That’s because a rational person would have believed that if the upcoming FOMC Statement failed to confirm Bullard’s opinion there would be a rush to the doors to undo the rampant buying of the preceding 10 days that was fueled under false pretenses.

But that wasn’t the case.

In fact, not only did the FOMC announce what they had telegraphed for almost a year, but the previously dissenting hawks were no longer dissenters and a well known dove was instead the one doing the dissenting.

I don’t know about you, but the gains that ensued on Thursday, had me confused, just as the markets seemed confused in the two final trading hours after the FOMC Statement release. You don’t have to be a “perma-bear” to wonder what it’s going to take to get some of your prophesies to be fulfilled.

Even though Thursday’s gains were initially illusory owing to Visa’s (V) dominance of the DJIA, they became real and broadly applied as the afternoon wore on. “How did that make any sense?” is a question that a rationally objective investor and a perma-bear might both find themselves asking as both are left behind in the dust.

I include myself in that camp, as I didn’t take advantage of what turned out to be the market lows as now new closing highs have been set.

Those new highs came courtesy of the Bank of Japan on Friday as it announced the kind of massive stimulus program that we had been expecting to first come from the European Central Bank.

While the initial reaction was elation and set the bears further into despair it also may have left them wondering what, if any role rational thought has left in the processes driving stocks and their markets.

Many, if not most, agree that the Federal Reserve’s policy of Quantitative Easing was the primary fuel boosting U.S. stock markets for years, having drawn foreign investor demand to our shores. Now, with Japan getting ready to follow the same path and perhaps the ECB next in line, we are poised to become the foreigners helping to boost markets on distant shores.

At least that what a confused, beaten and relatively poorer bear thinks as the new week gets underway.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum or “PEE” categories.

I love listening to Howard Schultz defending shares of Starbucks (SBUX) after the market takes the stock lower after earnings. No one defends his company, its performance and its outlook better than Howard Schultz.

But more importantly, he has always followed up his assertions with results.

As with many stocks over the past two weeks, Starbucks is one, that in hindsight I should have purchased two weeks ago, while exercising rational thought processes that got in the way of recognizing bargain prices. Friday’s drop still makes it too late to get shares at their lows of 2 weeks ago, but I expect Schultz to be on the correct side of the analysis once again.

There’s not much disagreement that it has been a rough month for the energy sector. While it did improve last week, it still lagged most everything else, but I think that the Goldman Sachs (GS) call for $75 oil is the turning point. Unfortunately, I have more energy stocks than I would have liked, but expect their recovery and am, hesitatingly looking to add to the position, starting with British Petroleum (BP) as it is ex-dividend this week. That’s always a good place to start, especially with earnings already out of the way.

While I continue to incorrectly refer to BP as “British Petroleum” that is part of my legacy, just as its Russian exposure and legal liabilities are part of its legacy. However, I think that all of those factors are fully  priced in. Where I believe the opportunity exists is that since the September 2014 highs up to the Friday’s highs, BP hasn’t performed as well as some of its cohorts and may be due for some catch-up.

I purchased shares of Intel (INTC) the previous week and was hoping to capture its dividend, as its ex-dividend date is this week. 

Last week Intel had quite a ride as it alternated 4% moves lower and then higher on Thursday and Friday. 

Thursday’s move, which caught most everyone by surprise was accompanied by very large put option trading, including large blocks of aggressive in the money puts with less than 2 days until expiration and even larger out of the money puts expiring in 2 weeks.

Most of the weekly puts expired worthless, as there was fairly low activity on Friday, with no evidence of those contracts getting rolled forward, as shares soared.

While initially happy to see shares take a drop, since it would have meant keeping the dividend for myself, rather than being subject to early assignment, I now face that assignment as shares are again well above the strike. 

However, while entertaining thoughts of rolling those shares over to a higher strike at the same expiration date or the same strike at next week’s expiration, I may also consider adding additional shares of Intel,  for its dividend, premiums and share appreciation, as well. Given some of the confusion recently about prospects for the semi-conductor industry, I think Intel’s vision of what the future holds is as good as the industry can offer if looking for a crystal ball.

What can possibly be said about Herbalife (HLF) at this point that hasn’t already been said, ad nauseum. I’m still somewhat stunned that a single author can write 86 or so articles on Herbalife in a 365 day period and find anything new to say, although there is always the chance that singular opinion expressed may be vindicated.

The reality is that we all need to await some kind of regulatory and/or legal decisions regarding the fate of this company and its business practices.

So, like any other publicly traded company, whether under an additional microscope or not, Herbalife reports earnings this week, having announced it also reached an agreement on Friday regarding a class action suit launched by a past dis
tributor of its products.

The options market is predicting a 16% movement in shares upon earnings release. At its Friday closing price, the lower end of that range would find shares at approximately $44. However, a weekly 1% ROI could still be obtained if selling a put option 35% below Friday’s close.

That is an extraordinary margin, but it may be borne out of extraordinary circumstances, as Monday’s earnings release may include other information regarding pending lawsuits, regulatory or legal actions that could conceivably send shares plummeting.

Or soaring.

On a more sedate, and maybe less controversial note, Whole Foods (WFM) reports earnings this week. I’m still saddled with an expensive lot of shares, that has been offset a bit by the assignment of 4 other lots this year, including this past week.

After a series of bad earnings results and share declines I think the company will soon be reporting positive results from its significant national expansion efforts.

While I generally use the sale of puts when considering an earnings related trade, usually because I would prefer not owning shares, Whole Foods is one that I would approach from either direction. While its payout ratio is higher than its peers, I think there may also be a chance that there will be a dividend increase, particularly as some of the capital expenditures will be decreasing.

While not reporting earnings this week, The Gap (GPS) is expected to provide monthly same store sales. It continues to do so, going against the retail tide, and it often sees its shares move wildly. Those moves are frequently on a monthly alternating basis, which certainly taxes rational thought.

Last month, it reported decreased same store sales, but also coupled that news with the very unexpected announcement that its CEO was leaving. Shares subsequently plummeted and have been very slow to recover.

As expected, the premium this week is significantly elevated as it reflects the risk associated with the monthly report. As with Whole Foods, this trade can also justifiably be approached wither from the direction of a traditional buy/write or put sale. In either case, some consideration should also be given to the fact that The Gap will also report its quarterly earnings right before the conclusion of the November 2014 option cycle, which can offer additional opportunity or peril.

Also like Whole Foods, I currently own a much more expensive lot of Las Vegas Sands (LVS), but have had several assigned lots subsequently help to offset those paper losses. Shares have been unusually active lately, increasingly tied to news from China, where Las Vegas Sands has significant interests in Macao.

Share ownership in Las Vegas Sands can be entertaining in its own right, as there has lately been a certain roller coaster quality from one day to the next, helping to account for its attractive option premium. In the absence of significant economic downturn news in China, which was the root cause of the recent decline, it appears that shares have found some support at its current level. Together with those nice premiums and an attractive dividend, I’m not adverse to taking a gamble on these always volatile shares, even in a market that may have some uncertainty attached to it.

Finally, Facebook (FB) and Twitter (TWTR) each reported earnings last week and were mentioned as potential earnings related trades, particularly through the sale of put options.

Both saw their shares drop sharply after the releases, however, the option markets predicted the expected ranges quite well and for those looking to wring out a 1% weekly ROI even in the face of post-earnings price disappointment were rewarded.

I didn’t take the opportunities, but still see some in each of those companies this week.

While Twitter received nothing but bad press last week and by all appearances is a company that is verging on some significant dysfunction, it is quietly actually making money. It just can’t stick with a set of metrics that are widely accepted and validated as having relevance to the satisfaction of analysts and investors.

It also can’t decide who to blame for the dysfunction, but investors are increasingly questioning the abilities of its CEO, having forgotten that Twitter was a dysfunctional place long before having gone public and long before Dick Costolo became CEO.

At its current price and with its current option premiums the sale of out of the money puts looks as appealing as they did the previous week, as long as prepared to rollover those puts or take assignment of shares in the event the market isn’t satisfied with assurances.

Facebook, on the other hand is far from dysfunctional. Presumably, its shares were punished once Mark Zuckerberg mentioned upcoming increased spending. Of course, there’s also the issue of additional shares hitting the markets, as part of the WhatsApp purchase.

Both of those are reasonable concerns, but it’s very hard to detract from the vision and execution by Zuckerberg and Cheryl Sandberg.

However, the option market continues to see the coming week’s options priced as if there was more than the usual amount of risk inherent in share pricing. I think that may be a mistake, even while its pricing of risk was well done the previous week.

Bears may be beaten and wondering what hit them, but a good tonic is profit and the sale of puts on Facebook could make bears happy while hedging their bets on a market that may put rational thought to rest for a little while longer.

Traditional Stocks:   Starbucks, The Gap

Momentum: Facebook, Twitter, Las Vegas Sands

Double Dip Dividend: British Petroleum (11/5), Intel (11/5)

Premiums Enhanced by Earnings: Herbalife (11/3 PM), Whole Foods (11/5 PM)

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.