Limited Time Offer – Option to Profit Electronic Version

The Option to Profit book is available as a PDF file for a limited time at a reduced price.

Why for a limited time? Because my rights to it go away in a couple of months and I want to milk it for all I can, just like with my stocks.

Option to Profit



  • Plus tax, where applicable.
  • $4.99 from January 1 – 15, 2017
  • Price increases to $5.99 January 16-31, 2017
  • Price increases to $7.50 February 1 – March 31, 2017
  • Price Increases to $9.99 April 1, 2017

Hoping to Keep a Strategy Alive and Imbued with Belief

There are so many sayings and expressions around the concept of hope.

The most recent, and the one that was identified with a successful Presidential campaign, was “Hope you can believe in.”

“Keep hope alive,” was a rallying point of Jesse Jackson and chanted  at some many venues.

“Hope is not a strategy,” is something that’s frequently said when it comes to investments.

For me, I was just hoping to get more trades done today.

I did keep the streak for 2017 alive by making a trade today, but there were so many that I wanted to see made today.

Why that matters is that my 2017 strategy has, thus far, been more of a “hit and run” one.

I want to sell as many calls as I can, especially on non-performing holdings, at whatever strike I can in order to generate some meaningful income revenue.

This week, following the end of the January 2017 option cycle, I have lots of those non-performing positions. read more

The Monkees to Mariah: Artists Who Have Faked It

This article originally appeared on The Conversation. By now, you’ve probably heard about Mariah Carey’s New Year’s Eve disaster. After some technical malfunctions, Carey—who was supposed to lip-sync over a vocal track for “Emotions” and “We Belong Together”—ended up neither singing nor dancing much, and mostly talked about tech issues over the musical accompaniment track. The… read more

What a Great Week


TheAcsMan, Eddy ElfenbeinWhat a great week.

As my wife likes to continually remind me, “it’s not always about you,” but then again, I don’t really see her TheAcsWoman site anywhere, now do I?

But this was a great week, even as it isn’t always about the stock market.

The stock market basically did nothing on the week, but who cares?

Ordinarily, my answer to that rhetorical question would be “I do,” but this week was different.

It was different because, despite political differences and still some astonishment as I watched the Inauguration, still wondering how both political parties could have failed so badly as to get us to this point, it became clear that what hasn’t failed is our nation’s ability to move forward.

That explains why I attended one of the Inaugural Balls last night, although I did try to keep a low profile, due to my well-known political ties on the other side of the aisle.

I made the mistake, though, of being in the same place and the same time as the famed Eddy Elfenbein, of Crossing Wall Street and, so, it was hard to escape the cameras.

But the point is that the process is one that reflects greatness, as does peaceful protest.

So I’m excited about what next week brings, which now brings me back to the stock market and how the stock market affects me, because it is all about me. read more

Keeping the Streak Alive

I think I know how Joe DiMaggio must have felt.

After having made at least one trade for the first 11 trading days of the year, I doubt that I can keep it going for another 45 days, but I can dream.

I was hoping to get some trades done this week, but for the most part that hope was tied to do something with some of the many positions set to expire this week as the January 2017 option cycle was getting ready to come to its end.

I was hoping not to really be faced with a deluge of trades on Friday, especially since I have to have my attention focused on a few of those positions that had calls sold upon them at strike prices well below their purchase prices.

What surprised me is that I actually parted with some money in order to keep the streak alive.

I also tied that money up until next week.

I wasn’t planning for either of those things to happen, but very little really goes according to script.

The market did almost nothing today, as the DJIA moved a little bit further away from the 20,000 level.

Even a Janet Yellen speech today did little to shake things up, as she spoke mostly in academic terms and there was little for anyone to understand and to then act upon. read more

What Comes Next?

The road ahead really is pretty unclear.

The stock market may have been expressing a little of the uncertainty that awaits as we get ready to see the proverbial rubber hit the road.

What may be coming clear to some is that the bluster may not have too much behind it.

Or maybe it will.

That’s the problem.

We are in such untested waters that it may be crazy to actually put anything at risk right now, especially as we still sit so close to all time highs.

As we await Inauguration Day and we will be back to having only a single President at a time, we may get to find out whether words will be finding their counterpart in actions.

What we know right now is that we probably shouldn’t have taken too many words with a literal meaning.

What we also know is that there may not be very much agreement between the President and the other elected officials across from him in the Capital.

Even ones in his own party. read more

The Evolution of Dude

Lola Gayle, STEAM Register We all know The Dude from The Big Lebowski. But did you know there’s a long history of the word “dude” that spans all the way back to the 1800s? In the 1880s, being called a dude was an insult of the highest order. That’s because dude was used to describe a… read more

Trading on Trump’s Twitter Tantrums

When Donald Trump this week gave his first press conference since winning the presidential election, he alternately lauded the press and shouted down reporters he didn’t like with jeers such as: “Fake news!” He slipped into stream-of-consciousness rants about everything from Chinese hackers to hidden cameras in hotel rooms “all over the place.” And he denounced… read more

Wouldn’t that be Great?

everydayIf only this picture was true.

At least when it came to trading.

So far, this year has been a trader’s dream come true.

I’ve made trades each and every trading day of the year, but the only problem has been that there is no trading on Saturday and Sunday.

On top of that, you’ve got those pesky holidays.

The past couple of years I welcomed some of those pesky holidays.

But for a really large part of the 2007 to 2014 period I was actually upset whenever there was a day off from trading.

It’s nice to feel that way again. read more

Small Victories

smallvictoriesIt may be too soon to call this a victory, but for the moment, I’ll take whatever I can.

In this case, the victory was waking up this morning an still having Monday’s share purchase of Whole Foods in the account.

Whole Foods was ex-dividend today for $0.14

But shares closed yesterday at $30.73, which meant that the $30.50 strikes could have been assigned early.

But it’s all about the math and the probability of what could still happen over the course of the days remaining on the option contract.

In this case, following the $30.73 close and then deducting that $0.14 dividend, Whole Food shares would then start being available to trade at $30.59

For the option holder, the question was would it be worth actually paying the $30.50 for shares in order to grab the $0.14 dividend or hoping that maybe there was still some juice in that option contract.

Of course, if the option holder decided to grab the dividend, not only would he have to pay the $30.50 for shares, but he would also take the risk of shares declining in value at the open. read more