Weekend Update – January 12, 2014

Confusion Reigns.

January is supposed to be a very straightforward month. Everyone knows how it’s all supposed to go.

The market moves higher and the rest of the year simply follows. Some even believe it’s as simple as the first five trading days of the year setting the tone for the remainder still to come.

Since the market loves certainty, the antithesis of confusion, the idea of a few days or even a month ordaining the outcome of an entire year is the kind of certainty that has broad appeal.

But with the fifth trading day having come to its end on January 8th, the S&P 500 had gone down 11 points. Now what? Where do we turn for certainty?

To our institutions, of course, especially our central banking system which has steadfastly guided us through the challenges of the past 6 years. The year started with some certainty as Federal Reserve Chairman nominee Janet Yellen was approved by a vote that saw fewer negative votes cast than when her predecessor Ben Bernanke last stood for Senate approval, although there were far fewer total votes, too. On a positive note, while there was voting confusion among political lines, there was only certainty among gender lines.

While Dr. Yellen’s confirmation was a sign to many that a relatively dovish voice would predominate the FOMC, even as some more hawkish governors become voting members this year, the announcement that Dr. Stanley Fischer was being nominated as Vice-Chair sends a somewhat different message and may embolden the more hawkish elements of the committee.

That seems confusing. Why would you want to do that? But then again, why would you have pulled the welcome mat out from under Ben Bernanke?

Then on Friday morning came the first Employment Situation Report of the new year and no one was remotely close in their guesses. Nobody was so pessimistic as to believe that the fewest new jobs created in 14 months would be the result.

But the real confusion was whether that was good news or bad news. Did we want disappointing employment statistics? How would the “new” Federal Reserve react? Would they step way from the taper or embrace it as hawks exert their philosophical position?

More importantly, how is a January Rally supposed to take root in the remaining 14 trading days in this kind of muddled environment?

Personally, I like the way the year has begun, there’s not too much confusion about that being the case, despite my first week having been mediocre. While the evidence is scant that the first five days has great predictive value, there is evidence to suggest that there is no great predictive value for the remainder of the year if January ends the month lower. I like that because my preference is alternating periods of certainty and confusion, as long as the net result remains near the baseline. That is a perfect scenario for a covered option strategy and also tends to increase premiums as volatility is enhanced.

I prefer to think of it as counter-intuitive rather than confusing.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum and “PEE” categories this week (see details).

There’s not much confusion when it comes to designating the best in large retail of late. Most everyone agrees that Macys (M) has been the best among a sorry bunch, yet even the best of breed needed to announce large layoffs in order to get a share price boost after being range bound. However, this week the embattled retail sector seems very inviting despite earnings disappointments and the specter of lower employment statistics and spending power.

Finding disappointments among retailers isn’t terribly difficult, as even Bed Bath and Beyond (BBBY), which could essentially do nothing wrong in 2013 more than made up for that by reporting its earnings report. While earnings themselves were improved, it was the reduced guidance that seems to have sent the buyers fleeing. There was no confusion regarding how to respond to the disappointment, yet its plummet brings it back toward levels where it can once again be considered as a source of option premium income, in addition to some opportunity for share appreciation.

L Brands (LB) shares are now down approximately 12% in the past 6 weeks. It is one of those stocks that I’ve owned, but have been waiting far too long to re-own while waiting for its price to return to reasonable levels. Like Bed Bath and Beyond it offered lower guidance for the coming quarter after heavy promotions that are likely to reduce margins.

Target (TGT) has had enough bad news to last it for the rest of the year. While it recently reported that it sales had been better than expected prior to the computer card data hack, it also acknowledged that there was a tangible decline in shopping activity in its aftermath. Its divulging that as many as 70 million accounts may have been compromised, it seemed to throw all bad news into the mix, as often incoming CEOs do with write-downs, so as to make the following quarter look good in comparison. For its part, Target, recovered nicely on Friday from its initial price decline and has been defending the $62.50 line that I believe will be a staging point higher.

Sears Holdings (SHLD) on the other hand doesn’t even pretend to be a ret
ailer. The promise of great riches in its real estate holdings is falling on deaf ears and its biggest proponent and share holder, Eddie Lampert, has seen his personal stake reduced amid hedge fund redemptions. Shares plummeted after reporting disappointing holiday sales. What’s confusing about Sears Holding is how there is even room for disappointment and how the Sears retail business continues, as it has recently been referred to as a “national tragedy.”

But I have a soft spot in my heart for companies that suffer large event driven price drops. Not that I believe there is sustainable life after such events, but rather that there are opportunities to profit from other people like me who smell an opportunity and add support to the share price. However, my time frame is short and I don’t necessarily expect investor largesse to continue.

I did sell puts on Sears Holding on Friday, but would not have done so if the event and subsequent share plunge had been earlier in the option cycle. Sears Holdings, only offers monthly options and in this case there is just one week left in that cycle. If faced with the possibility of assignment I would hope to be able to roll the puts options forward, but do have some concerns about a month long exposure, despite what would likely be an attractive premium.

While there’s no confusion about the nature of its products, Lorillard’s (LO) recent share decline, while not offering certainty of its end, does offer a more reasonable entry point for a company that offers attractive option premiums even when its very healthy dividend is coming due. Like Sears Holdings, Lorillard only offers monthly option contracts, but in this case I have no reservations about holding shares for a longer time period if not assigned.

Conoco Phillips (COP) has been eclipsed in my investing attention by the enormous success of its spin-off Phillips 66 (PSX), but had never fallen off my radar screen. While waiting for evidence that the same will occur to Phillips 66 through its own subsequent spin-off of Phillips 66 Partners (PSXP), my focus has returned to the proud parent, whose shares appear to be ready for some recovery. However, with a dividend likely during the February 2014 option cycle, I don’t mind the idea of shares continuing to run in place and generate option income in a serial manner.

Perhaps not all retailers are in the same abysmal category. Lowes (LOW), while not selling much in the way of fashions or accessories and perennially being considered an also ran to Home Depot, goes ex-dividend this week and has traded reliably at its current level, making it a continuing target for a covered option strategy. I’ve owned in 5 times in 2013, usually for a week or two, and wonder why I hadn’t owned it more often. Following its strong close to end the week I would like to see a little giveback before making a purchase. Additionally, since the ex-dividend date is on a Friday, I’m more likely to consider selling an option expiring the following week or even February, so as to have a greater chance of avoiding early assignment of having sold an in the money option.

Whole Foods (WFM) also goes ex-dividend this week, but its paltry dividend alone is a poor reason to consider share ownership. However, its inexplicable price drop after having already suffered an earnings related drop makes it especially worthy of consideration. While I already own more expensively priced shares and often use lesser priced additional lots in a sacrificial manner to garner option premiums to offset paper losses, I’m inclined to shift the emphasis on share gain over premium at this price level. Reportedly Whole Foods sales suffered during the nation wide cold snap and that may be something to keep in mind at the next earnings report when guidance for the next quarter is offered.

Although earnings season will be in focus this week, especially with big money center banks all reporting, I have no earnings selections this week. Instead, I’m thinking of adding shares of Alcoa (AA) which had fared very nicely after being dis-invited from membership in the DJIA and not so well after leading off earnings season on Thursday.

While I typically am niot overly interested in longer term oiutlooks, CEO Klaus Kleinfeld’s suggestion that demand is expected to increase strongly in 2014 could help to raise Alcoa’s margins. Even a small increase would be large on a percentage basis and could easily be the fuel for shares to continue their post DJIA-explusion climb.

Finally, I was a bit confused as Verizon’s (VZ) shares took off mid-day last week and took it beyond the range that I thought my shares wouldn’t be assigned early in order to capture the dividend. In the absence of news the same didn’t occur with shares of AT&T which was also going ex-dividend the next day and other cell carriers saw their shares drop. In hindsight, the drop in shares the next day, well beyond the impact of dividends, was just as confusing. Where there is certainty, however, is that shares are now more reasonably priced and despite their recent two day gyrations trade with low volatility compared to the market, making them a good place to park money for the defensive portion of a portfolio.

Traditional Stocks: Bed Bath and Beyond, Conoco Phillips, L Brands, Lorillard, Target, Verizon

Momentum Stocks: Alcoa, Sears Holdings

Double Dip Dividend: Lowes (ex-div 1/17), Whole Foods (ex-div 1/14)

Premiums Enhanced by Earnings: none

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.

Weekend Update – January 5, 2014

There’s a lot to be said in support of those who practice a strategy of surrounding themselves with those that suffer by comparison of whatever attribute is under consideration.

Most of us intuitively know what needs to be done if we want to make ourselves or our actions look good when under scrutiny.

The mutual fund industry had done it for years. It’s all about what you compare yourself to, although looking good raises expectations for even more of the same and most of us also know how that often works out.

As observers it’s only natural that we make our assessments on the basis of comparison to whatever standard is available. Among our many human foibles is that we often tend to be superficial and are just as likely to forego deeper analyses when faced with pleasing circumstances. We also want to go with the perceived winners in the belief that they will always be winners. Certainly the investing experience doesn’t bear out that strategy. Yesterday’s winner isn’t necessarily tomorrow’s champion.

Fresh on the heels of a 31% gain in the S&P 500, 2014 is going to have a difficult time in comparison. While maybe hoping that 2015 is going to be an abysmal year in the meantime 2014 has to contend with the obvious stress of the obligatory comparisons.

For the individual investor 2013 has ended with so many stocks at or near their highs that it’s actually very difficult to find that lesser entity for comparison purposes. Everything just looks so good that nothing really looks good, especially going forward, which is the only direction that counts. Looking at chart after chart brings up strikingly similar patterns with very little able to stand out on the basis of its own beauty. Comparing onesupermodelto the next is likely to be an empty exercise for many reasons, but ultimately it becomes clear that there are no distinguishing factors to make anyone stand out.

Without comparisons our own minds get numb. We need differences to appreciate the reality of any situation. When so many stock charts begin to look so similar it becomes difficult to discern where to start when looking for new positions.

While another human tendency is the desire to go with winners this time of the year introduces a traditional concept that looks in the opposite direction for its rewards. This is the time of the year when theDogs of the Dow Theorygets so much attention. In a year that so many stocks are higher the comparison to those that have truly underperformed is really heightened.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum andPEEcategories this week (see details). With earnings season beginning once again this week attention must also be diverted into the consideration of those reports when adding new positions and when selecting the time frame for hedging options. For that reason I’m looking increasingly at option time frames that offer some buffer in time between expiration dates and earnings dates, perhaps making greater use of expanded options and forward month expirations, as well.

This week’s potential selections varied widely in performance compared to the S&P 500 during 2013. While noDogs of the Dowcandidates are offered, some were dogs in their own right regardless of what they were being compared to at the time. But as always, since I like to hedge my bets and play on both sides of prevailing sentiment, there may be room for both outperformers and underperformers as 2014 gets underway.

While General Electric’s (GE) 33.5% gain for 2013 was laudable it essentially mirrored the S&P 500 for the year. An analyst downgrade on Friday had virtually no impact, although shares did fall nearly 2% the previous day to start the New Year. Increasingly shedding its dependence on financial divisions that helped to bring it to $6 just 5 years ago, GE may now be wondering if this wouldn’t be a good time to emphasize that division, as interest rates are beginning to rise. But even a stagnant GE in 2014 when considered in the context of its dividend and option premiums offers a good place to invest if the aim is to outperform the S&P 500.

Barclays (BCS) is one of those in the financial sector that had greatly lagged the S&P 500 in 2013. With significant international exposure it shouldn’t be too surprising that it might better reflect the lesser fortunes experienced by the European markets, among others. I already own shares and will consider adding more as it appears that there will be a move higher which I expect will be confirmed by improved earnings when reported during the February 2014 option cycle, which may also see a dividend payment.

Chesapeake Energy (CHK) has long been a favorite stock upon which to sell covered calls or enter ownership through the sale of puts. It outperformed the S&P 500 by nearly the amount that Barclays underperformed for the year, but after some recent weakness that reduced shares by 7% its chart has started looking less like the crowd. While certainly not in thelosercategory it’s potential looks better to me than those that haven’t taken the time for the share price to take a breather of late.

As long as in comparison mode, last January Family Dollar Store (FDO) dropped 12% upon earnings release, which followed a 9% drop the previous month. The option market isn’t expecting a repeat of that performance, perhaps because shares are already down 11% since its September high. Instead a 5.9% implied move is priced into option contracts. The sale of out of the money puts at a strike price at the lower end of the implied move could return 0.9% for the effort. That is just below my typical threshold for making such a trade, but if looking for a relativedog,” this may be the one ready for a rebound.

Joy Global (JOY) is one of those stocks that recently broke out of its reliable trading range. Once that happens I lose interest in reacquiring shares, having already owned it on eight occasions in 2013. What I don’t lose is interest in seeing shares return to that range. Following an earnings related share fall the price rebounded beyond where it started is descent. However, a recent downgrade has started nudging shares back toward the upper edge of the range that has proved to be a good entry point. While no one really has any good idea of what awaits the Chinese economy and by extension, Joy Global’s fortunes, it has proven to be a resilient stock and offers an option premium to go along with its frequent alternations in price direction.

It has been a long time since I had own any communications stocks until a recent TMobile holding. While both Verizon (VZ) and AT&T (T)were core holdings during the recovery stages in 2009, I haven’t found them very appealing for much of the recovery. However, both do go exdividend this week and the cellphone services sector is certainly livening up a bit. But beyond that, for the first time in a long time there were glimpses of these shares offering meaningful option premiums during their exdividend week that seemed to warrant their consideration once again. In fact, I didn’t wait until Monday and purchased shares of Verizon after weakness on Friday and may elect to accompany those shares with its rival’s shares, as well.

Darden Restaurants (DRI) was a selection just a few weeks ago but went unrequited as news broke regarding activist investor coercion regarding potential spinoff plans for its low growth Red Lobster chain. Shares go exdividend this week and earnings pressure is still two months away. Although a $55 strike would require challenging its 52 week high, this is a potential trade that I would consider using a forward month contract, such as the February 2014, in anticipation of some increasing pressure from the investment community and activists intent on reengineering.

Finally, a study in comparative contrasts are Walter Energy (WLT) and Icahn Enterprises (IEP). While Icahn Enterprises was nearly 145% higher for the year Walter Energy dropped nearly 54%.

While Carl Icahn may get more done on the basis of brute force investing and schoolyard tactics, Walter Energy now relies on the power of redemption and grace, and maybe just a little on business cycles.

A quick look at the comparative charts shows what a difference time can make, as Walter Energy greatly outperformed Icahn Enterprises prior to this year and how Icahn Enterprises had been simply a market performer until the past year.

Interestingly in the past month Walter Energy has risen about 15% while Icahn Enterprises has fallen a similar amount.

IEP Chart

This past year no one has received more attention for his investing and activism than Carl Icahn. This week yet another company Hertz (HTZ) acknowledged that it was in the Icahn crosshairs, as it adopted a poison pill provision to keep him at bay. Icahn Enterprises, a tangled web of holding companies and investment activities shows little sign of slowing down as long as the market remains healthy. With the ability to raise stock prices with a simple Tweet, Carl Icahn may be more in control of his destiny than the market was intended to allow.

With a healthy dividend likely during the February 2014 option cycle and an attractive option premium, Icahn Enterprises may be a good choice for someone with a little daring to spare, as the ascent has been steep.

Walter Energy, on the other hand, has been slowly working its way higher, although still having a long way to go to erase its past year’s loss. While there is certainly no guarantee that last year’s loser will be this year’s darling, Walter Energy certainly is the former. It has, however, for the daring, offered excellent option premiums even for deep in the money options, that do mitigate some of the risk inherent in ownership of shares.

Traditional Stocks: Barclays, General Electric

Momentum Stocks: Chesapeake Energy, Icahn Enterprises, Joy Global, Walter Energy

Double Dip Dividend: AT&T (exdiv 1/8), Darden (exdiv 1/8), Verizon (exdiv 1/8)

Premiums Enhanced by Earnings: Family Dollar Store

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.

 

Weekend Update – December 29, 2013

How do you follow up a year in which the market has advanced nearly 30%? If you look at the historical data the year after a great year such as the one we’ve just had tends to be quite good, too – just not as good. While comparison isn’t really worthwhile, after all, it’s the accumulation of assets that really has meaning from year to year, you can’t help but feel some disappointment when comparisons are made to a stellar year.

As I look at charts I’m struck by how similar so many charts look as the year draws to a close. So many stocks are at or near their highs for the year, making it hard to find any bargains and making it especially hard to find value among well regarded stocks.

From my jaded perspective that sets one up for disappointment, even if the direction is still higher.

Buying at the high isn’t a great strategy, it also tends to set you up for disappointment, but there may not be very many alternatives. Similarly, buying after a significant run higher nay not be a good strategy, but that’s how some are starting the new year as demonstrated by MolyCorp (MCP), a stock that I do own. Shares roared ahead nearly 15% to end the week, reportedly upon the rationale in an article published in Seeking Alpha, that suggested it would be the beneficiary of the “January Effect.”

Based on Molycorp’s performance in 2012, the same expectation could have been made for the January Effect this past year and it did, in fact, last all of six days, but was not preceded by a similar price surge. After that sixth day shares were below where they had ended 2012, which in turn was about 60% lower where the year had started, while this year thus far shares are down a mere 41%.

While I would love to see MolyCorp sustain and even grow that price leap, particularly since I decided not to use it as a strategic tax loss, I have a hard time understanding those that climbed aboard that runaway train late in the process. But that may be exactly the same potential fate awaiting many as the new year is ready to start.

As MolyCorp demonstrated last year, even if you get off to a good start it doesn’t preclude you from flaming out.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum and “PEE” categories this week (see details).

While believing in Santa Claus may be a tall order for anyone reading these pages, believing in the Santa Claus Rally and further believing in the January Rally may be far easier and offer reason to continue looking for investment opportunities. If those traditions do continue there is a certain degree of impunity even at such high levels and so I feel a little less concerned about some of this week’s selections. Due to the shortened trading week’s proportionately lower weekly option premiums I am also looking to use expanded options, where possible and hoping the January Rally continues to at least the tenth of January.

I was all set to purchase Apple (AAPL) last week, thinking that there was no real catalyst in the near term to send shares moving significantly in one direction or another. Then on Sunday came word of the China Mobile deal and shares advanced about 4% the next day and there went my plans to add shares. I mistakenly believed that the China Mobile deal had already been reflected in the share price, particularly since official web sites had heavy handedly starting taking orders for the iPhone before the deal was acknowledged. But even them the rise of 4% seemed relatively subdued, given the potential ability to add to Apple’s fortunes.

The more I look at Apple the more I now see a stock that will continue being a covered option play, just as it was not for most of 2012. I expect its rise to continue and am not deterred by this week’s gain, that was attenuated a bit as the week wore on. If Starbucks (SBUX) can rise effortlessly from $45 to $80, why can’t Apple do the same from $450 to $800?

While I don’t feel a compelling need to own any Apple products, I also don’t get excited about Starbucks’ offerings. Yet, I’ve been waiting too long for its shares to stop their ascent and return to what may have been irrationally low levels. After a small drop of about 4% over the past month that may be the best that I can hope for, at a time when discovering opportunities is increasingly challenging.

I’m currently woefully under-invested in the financial sector and have been waiting for a while to add correct that situation. However, that hasn’t been a terribly easy thing to do as financials climb higher and may be poised to add even more as interest rates begin their climb. Morgan Stanley (MS) has certainly had a transformation over the past two years and has seen its share price more than double and is near its yearly high. The latter would tend to have me shy away from shares. However, as the year begins I think the sector will get a boost if the overall market stays true to form and interest rates continue testing the 3% level. Any interest I may have in Morgan Stanley are fueled by short term considerations only, as earnings are announced on the final day of the monthly option expiration.

I jumped the gun a bit by purchasing Bristol Myers Squibb (BMY) last Friday, hoping to capture a bit more in premium as both last week and this week are short trading weeks and as a result have even lower option premiums. Shares also go ex-dividend before New Years and my hope was either for quick assignment and re-investment or capturing both dividend and premium, while getting a portion of the dividend related reduction in share price underwritten by the option buyer. I had been considering the purchase of shares for a couple of weeks, but unfortunately couldn’t find the reason to do so. While within striking distance of its yearly high, the upcoming dividend and premium offset some of the concerns, especially going into the New Year.

I went from being an avid share holder of Anadarko (APC) to a disappointed one as word came out of a large judgment in a nearly decade old legal case involving a company that Anadarko had purchased. While the size of that judgment may still be reduced, it appears that the uncertainty associated with the issue has now been removed. Of course, for most people, before the judgment was announced the entire issue had already been forgotten, When looking for a difficult to find bargain, Anadarko may be the poster child for 2014. Now that shares seem to have stabilized I’m ready to consider adding more shares in an attempt to sacrifice them for their premiums and help to whittle down the paper losses on some older shares.

Marathon Oil (MRO) isn’t as exciting as Anadarko has made itself, but it, too, is a company that I look forward to owning after some price retracements. Now offering weekly and expanded weekly options it has become more appealing to me as I increasingly try to stagger expiration dates in order to not be held hostage by a sudden and sizeable market move and having too many eggs in a single basket. Marathon Oil is down approximately 5% from its recent high, which is about half the size of its largest retracements. While there may be some more downside potential the shorter term time commitment when considering the sale of options adds greater flexibility.

EMC Corporation (EMC) also isn’t terribly exciting, certainly less so after its spin-off of VMWare (VMW) several years ago. But in the world of covered call selling “exciting” is unnecessary. Boring and predictable is far more profitable, as long as there are some occasional hiccoughs along the way. EMC is one of those companies that does have those occasional hiccoughs, often courtesy of VMWare, that helps it to continue having an acceptable option premium, despite its fairly steady share performance. Additionally, while its dividend is also not terribly exciting, it does go ex-dividend the following week. For those considering the use of a monthly option the ROI can potentially be bumped up a bit, as a result.

Finally, LuLuLemon Athletica (LULU) is now two weeks post announcing its CEO succession and its disappointing earnings. Since then it has treaded water and that makes it an appealing consideration. Similar to last week’s discussion of Cree (CREE), if I purchase shares of LuLuLemon, I may not immediately write calls or may only do so on a portion of my shares, as I believe the next move will be decidedly higher. However, even if LuLuLemon continues to tread water it can be a very profitable holding for those that do write call options on their shares and then have the opportunity to repeatedly rollover from week to week while the stock is deciding what to do with its life.

Traditional Stocks: Anadarko, Apple, EMC Corp., Marathon Oil, Starbucks

Momentum Stocks: LuLuLemon Athletica, Morgan Stanley

Double Dip Dividend: Bristol Myers Squibb (ex-div 12/31)

Premiums Enhanced by Earnings: none

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.

Weekend Update – December 22, 2013

With word this week of the passing of a famedend of the worldprophet, it may be logical to wonderwhat now?”

Is there life after the destruction of the world is canceled?

As far as we know even after the most dire of events there is a future yet to come, but like anything in the future it can never be known, even if clues abound, but that won’t stop the predictions

The overwhelming opinion whenever thought of the end of Quantitative Easing was considered was negative, as it alone was thought to be propping up the stock market. As with those preparing for earthly catastrophe, investors of that belief took the opportunity to sell positions, because as we all know in the postapocalyptic world, cash is king.

But the clarion call announcing the coming of the dreaded taper finally came and it turns out not to be the end of the world. However, as opposed to that now deceased selfanointed prophet, after two recent failed predictions of the earth’s destruction, he decided to get out of the prophesy business. That’s not likely to be the case for those who prophesied market doom in the event that the Federal Reserve punch bowl was depleted.

Those predictions will keep coming.



I don’t know what challenges are on the near term horizon but I’m hopeful that there will be a sea of calm for a while, as the DJIA is again at an all time high. Strictly speaking there is still time for a Santa Claus Rally this week, although Ben Bernanke may have provided the rally last week, helping the market recover from the depths of a less than 2% decline.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum andPEEcategories this week (see details).

I don’t really know what the next catalyst will be to propel shares of Apple (AAPL) higher, even as there are renewed calls for $700. Ever since Carl Icahn entered into the equation shares have fared very nicely, despite having given up some of those gains over the past few days. What I do know is that for those that bought shares at their price peak the last day to have qualified for short term capital losses was nearly 3 months ago. At that time a sale would have resulted in a loss of about $225. However, another way to look at it is that the sale afforded as much as a nearly $90 tax credit for some investors on the Federal side alone. Adding that credit to the sale price brings shares above Friday’s closing price. To a large degree selling pressure has been greatly relieved going forward. That’s good enough for me to consider adding shares going into the final week’s of trading for the year, particularly since the last three quarters have predictably seen a rise in shares in the 6 weeks prior to its exdividend date.

Annaly Mortgage (NLY) is one of the first companies I bought when starting to manage my own portfolio, but I haven’t owned shares in more than 5 years. I don’t think I ever really understood the strategy behind Annaly, as I’ve never really understood bonds, other than to know that bond traders are probably the smartest of all, even if performance doesn’t always indicate that to be the case. For most, the appeal of Annaly has been its dividend, which was just reduced, as its stock price has fallen on hard times in the year since the passing of its cofounder and CEO.

Although I don’t spend too much time looking at charts, for those that follow MACD as an indicator, Annaly’s share price crossed over the signal line, providing a bullish signal. For me, the signal is this week’s dividend, some share price stability and an option premium enhancing the dividend. Less leveraged and more hedged than in the past this may be a good time to begin interest in Annaly once again, despite a rising rate environment.

As long as I’m not going to spend too much time looking at charts, I may as well mention that Cree (CREE) did catch my attention, as it too crossed over the MACD signal line. It’s price chart is also interesting as it demonstrates some significant and sudden moves up and down over the past few months. I think that the stock is poised for a sharp move higher and this may be one of those infrequent occasions that I don’t immediately sell call options on shares, or may not cover all shares. Its lighting products are increasingly capturing aisle space and newspaper mention as incandescent bulbs fade away.

Despite still owning a much more expensive lot of Walter Energy (WLT), it has become a favorite stock of late as it has regularly bounced higher and then dropped lower, helping to create attractive option premiums at a time when those are rare finds. Of course, with those premiums comes significant risk. For those that have the tolerance it’s shares can be rewarding, but I would temper some of the reward by greatly reducing the risk by using deeper in the money strike prices and short term contracts, although expanded contracts may actually level out some of the day to day risk and still provide a meaningful premium.

Target (TGT) hasn’t recovered quite as quickly from its recent earnings drop as many, including me, believed would be the case. A strong day Wednesday, undoubtedly buoyed by the postFOMC buying hysteria, was quickly quelled the following day on news of Target customers having their credit card security breached. What I find encouraging is how quickly Target has responded and how they are using the incident as an excuse for an additional 10% discount in the days before Christmas, hoping to lure even more shoppers for price cuts that probably would have been offered even without the security breach.

A subtopic this week is food as represented by YUM Brands (YUM), Campbell Soup (CPB), Whole Foods (WFM) and Darden Restaurants (DRI).

YUM Brands has continued to show great resilience to news, which invariably is greeted with negative reactions that prove to have been short sighted. Whatever the obstacle or whatever the Chinacentric thesis, YUM has shown that once people get a taste for fast food it’s really difficult to break the addiction. Short of widespread public health outbreaks in China, there are few barriers to performance. YUM Brands, besides offering a nice option premium and going exdividend later in the month, has continued seeing its beta fall and may offer less risk than before if facing a general market decline.

Whole Foods (WFM) which had been on a one way upward climb since its shares split has come down about 5% since its recent earnings report. It is embarking on a more mainstream expansion strategy while also reenforcing its perceived commitment to a higher standard, as it announced plans to remove a very popular yogurt brand from its stores. While the exit of Jim Chanos from a long position last month may be a signal to some, the performances of stocks he sold and bought since the filing date has been mixed, at best. I’ve grown somewhat tired of waiting for shares to retreat and now think that its recent earnings related drop may be all in store, especially in an otherwise flat or rising market. Like a number of other positions this week its MACD indicates a recent buy signal which may complement an otherwise weak option premium and dividend.

Campbell Soup (CPB) may be an anachronism. Once ubiquitous in households, a panoply of alternatives, including those perceived to be more consistent with healthy lifestyles are available and come without cobwebs. On the positive side of the ledger Campbell has an appealing dividend right after New Years, offers an attractive option premium, low beta and it too, has recently crossed the MACD signal line. Since you don’t have to buy the product to qualify for share ownership

Finally, Among the conversations these past weeks has been talk of the worst CEO of 2013. While Clarence Otis of Darden Restaurants. was only a runner up he has fallen a long way in recent years. Shares moved up nicely several months ago when news of an activist investor’s interest became known. Shares did less well after announcing disappointing earnings at its flagship Red Lobster and Olive Garden units. However, under activist pressure Darden plans to spin off its low growth properties. Their plan may not be enough to satisfy the activists and Darden may need to explore more measures, including exploiting its real estate holdings. The good news is that Darden goes exdividend during the January 2014 cycle and appears to be able to maintain that dividend.

Traditional Stocks: Apple, Campbell Soup, Darden Restaurants, Target, Whole Foods

Momentum Stocks: Cree, Walter Energy, Yum Brands

Double Dip Dividend: Annaly Mortgage (exdiv 12/27)

Premiums Enhanced by Earnings: none

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.

Weekend Update – December 15, 2013

People tend to have very strong feelings about entitlements.

Prior to this week there were so many people waiting for the so-called “Santa Claus Rally” that you would have thought that it was considered to be an entitlement.

After the week we’ve just had you can probably add it to the other market axioms that haven’t really worked out this year. If anything, so far it appears that you should have taken your vacation right now along with Santa Claus, who must have not realized that his vacation conflicted with the scheduled rally. You also should probably not taken the wizened advice to vacation months ago when the traditional prevailing attitude implored you to “sell in May and go away.”

The past week saw the S&P 500 drop 1.7% to a closing level not seen in a 22 trading sessions. This week’s drop places us a full 1.8% below the recent record high. Yet, like during a number of other smallish declines in 2013, this one is also being warily eyed as being the precursor to the long overdue, but healthy, 10% decline. We have simply become so accustomed to advances that even what would ordinarily be viewed as downward blips are hard to accept.

For those that have a hard time dealing with conflict, these are not good times, as the Santa Claus Rally is being threatened by the specter of a correction in the waiting. While there’s still time for the traditional rally it’s hard to know whether Santa Claus factored the thought of an outgoing Federal Reserve Chairman presiding over his final FOMC meeting and holding his final press conference.

Oh, and then there’s also the little matter of possibly announcing the beginning of the taper to Quantitative Easing. Just a week earlier the idea that such an announcement would come in December was considered highly unlikely. Now it seems like a real possibility and not the kind that the markets were altogether comfortable with, even as they expressed comfort with the previous week’s Employment Situation Report.

While I admire Ben Bernanke and believe that he helped to rescue the world’s financial markets, it may not be far fetched to cast him as the “Grinch” who stole the Santa Claus Rally if the markets are taken off guard. Personally, I don’t believe that he will make the decision to begin the tapering, in deference to Janet Yellen, his expected successor, privilege to decide on timing, magnitude and speed.

However, I’m not really willing to commit very much to that belief and will likely exercise the same caution as I did last week.

As usual, the week’s potential stock selections are classified as being in Traditional, Double Dip Dividend, Momentum and “PEE” categories this week (see details).

Last week was one of my slowest trading weeks in a long time. Even with cash to spend there never seemed to be a signal that price stability would temper downward risk. Moving forward to this week comes the challenge of trying to distinguish between value and value trap, as many of the stocks that I regularly follow are at more appealing prices but may be at at continued risk.

With lots of positions set to expire this week, the greatest likelihood is that whatever new positions I do establish this week will be with the concomitant use of expanded weekly options or even the January 18, 2014 option, rather than options expiring this coming Friday. The options market is certainly expecting some additional fireworks this coming week as option premiums are generally considerably higher than in recent months.

Microsoft (MSFT) is one of those stocks that has come down in the past week, but like so many still has some downside potential. Of its own weight it can easily go down another 3%, but under the burden of a market in correction its next support level is approximately 8% lower. Since the market’s recent high just a few weeks ago, Microsoft has slightly under-performed the market, but it does trade with a low beta, perhaps offering some relative down side protection. As with many other stocks this week its option premium is far more generous than in the recent past making it perhaps more difficult to resist, but with that reward comes the risk.

There’s probably not much reason or value in re-telling the story of Blackberry (BBRY). Most already have an idea of how the story is going to end, but that doesn’t quiet those who dream of a better future. For some, the future is defined by a weekly option contract and Blackberry reports earnings this week. The options market is implying about a 12% move and for the really adventurous the sale of a put with a strike level almost 17% below Friday’s close could yield a weekly ROI of 1.4%. On a note that shouldn’t be construed as being positive, as the market itself appears a bit more tenuous, Blackberry’s own beta has taken a large drop in the past 3 months. The risk, still remains, however.

Although I discussed the possibility of purchasing shares of Joy Global (JOY) in last week’s article after they reported earnings, I didn’t do so, as it fell hostage to my inactivity even after a relatively large price drop. Despite a recovery from the low point of the week, Joy Global, which has been very much a range bound trading stock of late is still in the range that has worked well for covered call sales. The same is a little less so for Caterpillar (CAT) which is approaching the upper end of its range as it has worked its way toward the $87.50 level. However, with even a mild retreat I would consider once again adding shares buoyed a little bit with the knowledge that shares do also go ex-dividend near the end of the January 2014 option cycle.

Citibank (C) was another that I considered purchasing last week and following a small price drop it continues to have some appeal, also having slightly under-performed the S&P 500 in the past three weeks. However, despite its beta having fallen considerably, it is still potentially a stock that could respond far more so than the overall market. Its option premium for an at the money weekly strike is approximately 18% higher than last week, suggesting that the week may be somewhat more risky than of late.

While my shares of Halliburton (HAL) haven’t fared well in the past week, I am looking at reuniting my “evil troika” by considering purchases of both British Petroleum (BP) and Transocean (RIG), which are now also down from their recent highs. Following in a week in which Anadarko (APC) plunged after a bankruptcy court ruling from a nearly decade old case, the “evil troika” is proof that there is life after litigation and after jury awards, fines and clean up costs. While oil and oil services have been volatile of late, both British Petroleum and Transocean share with Microsoft the fact that they have already under-performed the S&P 500 during this latest downturn but have low betas, hopefully offering some relative downside protection in a faltering market. Perhaps even better is that they are beyond the point of significant downward movement emanating from judicial decisions.

Coach (COH) hasn’t been able to garner much respect lately, although there has been some insider buying when others have been disparaging the company. Meanwhile it has been trading in a fairly well defined range of late. It is a stock that I’ve owned eight times during 2013 and regret not having owned more frequently, particularly since it began offering weekly and then expanded options. Like a number of stocks that I’m considering this week, it too is still closer to the upper end of the range than I would normally initiate new positions and wouldn’t mind seeing a little more weakness.

Seagate Technology (STX) may have a higher beta than is warranted to consider at a time that the market may be labile, however it has recently traded well at the $47.50 level and offers an attractive reward for those willing to accept the frequent movements its shares make, even on an intraday basis. My expectation is that If I do consider a trade it would either be the sale of puts before Wednesday’s big events or otherwise waiting for the aftermath and looking at expanded option dates.

Finally, and yet again, it seems as if it may be time to consider a purchase of eBay (EBAY). While I’ll never really lose count of how many times I own a specific stock, going in and out of positions as they are assigned, eBay is just becoming the perfect example of a stock trading within a range. For anyone selling options on eBay, perhaps the best news was its recent downgrade that chided it for trading in a range and further expecting that it would continue range bound. Although you can’t necessarily trade on the basis of the absolute value of price movements of a stock, the next best way to do so is through buying shares and selling covered calls and then repeating the process as often as possible.

Traditional Stocks: British Petroleum, Caterpillar, eBay, Microsoft, Transocean

Momentum Stocks: Citibank, Coach, Joy Global, Seagate Technology

Double Dip Dividend: none

Premiums Enhanced by Earnings: Blackberry (12/20 AM)

Remember, these are just guidelines for the coming week. The above selections may become actionable, most often coupling a share purchase with call option sales or the sale of covered put contracts, in adjustment to and consideration of market movements. The overriding objective is to create a healthy income stream for the week with reduction of trading risk.